about
I’m a Design Strategist with over eight years of experience across digital design, communication, and UX-led systems. My work sits at the intersection of strategy and execution, helping organisations move from unclear ideas to structured, usable outcomes.
I’ve worked directly with founders, agencies, and corporate teams, leading design direction, managing complexity, and translating business needs into clear digital and communication solutions. I approach design as a problem-solving discipline focused on clarity, alignment, and long-term impact rather than surface-level aesthetics.
Experience
Media Intelligence Agency • 2018–Present
Design Strategist & Creative Lead
Lead strategy, creative direction, and delivery across UX-informed digital systems and communication design projects
Work directly with founders and corporate stakeholders to define objectives and shape strategic direction
Collaborate with developers, business analysts, and cross-functional teams on complex digital platforms
Structure workflows, information architecture, and user journeys aligned to real-world processes
Deliver projects ranging from once-off engagements to long-term retainers
Selected Corporate & Public Sector Clients:
SITA, SANBS, Standard Bank, SANRAL, SASRIA, SIZWE Africa IT Group
Engagements across public sector, financial services, and enterprise technology environments.
Growthties • 2024
UX Lead - Product Thinker
Defined UX vision and product structure aligned with business and compliance objectives
Conducted stakeholder workshops, requirements gathering, and process mapping
Designed end-to-end user journeys, information architecture, and scalable interaction systems
Executed high-fidelity visual design and responsive design across platform modules
Built and maintained reusable design assets and component libraries in Figma
Developed motion prototyping to validate user flows before development
Flash Digital • Pretoria • 2018–2020
Delivered marketing and branding assets across multiple client accounts within an agency environment
Contributed to campaign execution across digital, motion, and content initiatives
Operated within established brand guidelines and delivery timelines
PROJECTS
Role: UX Lead • 2024
ESD Project Management Platform
Designed and structured a complex project management platform supporting Enterprise and Supplier Development programmes.
Framed and structured complex workflows across multiple user roles
Translated business and compliance requirements into usable digital flows
Led UX strategy in collaboration with founder, Business Analyst, and developers
Designed role-based workflows prioritising clarity and decision-making
Outcome: Delivered a centralised platform improving visibility, coordination, and usability across stakeholders.
Role: Design Strategist & Creative Lead • 2025
SIZWE Africa IT Group x Huawei SA CONNECT
Led strategic conceptualisation and communication alignment for a multi-touchpoint enterprise campaign.
Aligned messaging across two corporate brands
Simplified complex technology offerings into structured communication
Designed scalable campaign systems across digital and physical platforms
Outcome: Delivered a cohesive and credible campaign presence aligned with corporate governance standards.
Role: Design Strategist & Creative Lead • 2024
SIZWE Africa IT Group x Juniper Networks (Joint Venture)
Developed strategic positioning and communication alignment for a joint venture partnership.
Established unified partnership messaging
Designed flexible communication systems supporting joint representation
Ensured consistency across platforms and stakeholders
Outcome: Reinforced credibility and alignment between both organisations.
SKILLS
Strategy & Problem Framing
Translating complex challenges into structured design and digital strategies
Defining objectives and success criteria before execution
Aligning user needs, business goals, and technical constraints
UX & Digital Systems
Information architecture and user flows
UX-informed platform design
Usability testing and validation
Communication & Campaign Strategy
Multi-brand alignment
Messaging systems and campaign conceptualisation
Governance and consistency across touchpoints
education
Inscape • 2025
Training in UX Design & Research
Focus: UX strategy, research methods, information architecture, user-centred design
University Of Pretoria • 2014–2018
Business Information Systems (Multimedia)
Focus: Multimedia design, digital media, systems thinking
Tools
Figma
UX Design
Adobe CC
Digital Design
Google Workspace
Advanced
Microsoft 365
Advanced